top of page



up to ... the stars

The iAM4u laboratories have created UP, a new style & finish product line.

UP represents a philosophy: to inspire and encourage people to express their creativity and reach new style peaks.

Create, model and design in a unique and original way! Our aim is to offer a styling experience that allows you to overcome your limits and express your uniqueness in a creative and fancy way. The line consists of a variety of products conceived with the aim of excelling and ensuring upper results and performance over the market standards thanks to cutting-edge technologies and the quality of natural and vegan friendly raw materials.


UP is much more than just a product line: it is an invitation to explore new possibilities, to dare and create amazing looks.

bottom of page